SEO vs. Social Trends
Facebook’s biggest benefit is its most obvious. It operates thro ugh social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1! It is also cheaper than Goog le AdWords, and while the lat ter is still a wonderful way to kick-start a campa ign, AdWords can be risky for newer marketers, as c osts per click can skyrocket faster than your sales. Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with wel l-optimized and researched AdWords.
Facebook vs. Adwords Costs
Whether you use Adwords (SEO based) or Facebook ads (social networking based), Fa cebook ads nowa days are a “must” – part icularly with the not-so-s ubtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC!
The biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords tired, irritating banner ads (traditionally low converters for over a decade). (You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use Fa cebook Ads.)
You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words ofbody text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)
Some people will tell you that Facebook Ads don’t work for business purposes, but that’s simply not so. It should speak volumes and give you a big, fat clue about its potential when you realize that
major companies are taking full advantage of Facebook Ads, in creative ways. For example, according to Facebook’s own Marketing Solutions page… Honda recently used Facebook Ads to keep consumers updated (and do serio us damage control) after its recen t spate of shocki ng recalls. Budweiser enco uraged social interactivity with its customers when it invited them to se lect which commerc ials to show during televised sports games. Guitar Hero became the first online video game to reach 1,000,000 fans on Facebook.
While Facebook ads could be o ne of the most targeted and profitable ways to market on Fa cebook, you can also use Facebook in a lot of other ways to market your products and websites. The starting point for your presence o n Facebook is your profile page. Your profile page is basi cally a landing page that you des ign in order to convert your friends to engage with certain parts of your identity. If you want to use this free marketi ng strategy, the secret is to expand your network as much as poss ible. The way to do this is to expand! Start a group and you create a central place for cus tomers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. And the best part about Groups is you can create as ma ny as you like for free. While Groups do o ffer a reasonab ly robust feature set with no setup, you’re not able to extend their functionality with Facebook applications. In order to use those, you will need to get a Facebook page.
Don’t underestimate the power of this free tool. You can connect with people around the world so easily.
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